We've all been there - your business is growing, but the phone isn't ringing off the hook as much as you want. You're a handyman; your expertise is fixing things, not SEO. You know customers find local handyman services online, but you are not sure it is you. This is where affordable SEO packages for handyman services can change the game, helping your business get found online by the right people at the right time.
But let's face it, search engine optimization (SEO) can feel like learning a new language. What exactly is an affordable SEO package, and is it the right fit for your handyman business? Imagine this, someone nearby needs a leaky faucet fixed. What's the first thing they do? They grab their smartphone and search "handyman near me." With more than half of smartphone users searching this way to find local businesses like yours - how do you show up at the top?
What Makes SEO Packages for Handymen Different?
Affordable SEO packages for handyman businesses aren't that different from other local SEO packages. They aim to get your website noticed by search engines like Google. However, there are a few key areas to focus on. This is because potential clients aren't searching for just any handyman. They're searching for someone who can solve their specific problem in their neighborhood. So generic SEO tactics just won't cut it.
SEO for handyman businesses needs to be hyperlocal, hyper-focused, and showcase the unique skills and experience your business offers. This includes utilizing on-page SEO and off-page SEO tactics. On-page SEO focuses on optimizing your website content, while off-page SEO involves building your website's authority through activities like link building.
The Anatomy of Affordable SEO Packages for Handyman Businesses
Keyword Optimization - Speaking Google's Language
A good handyman knows their way around tools, and a good SEO strategy uses the right keywords. Keyword research using tools like KeywordsFX or keywordtool.io helps us understand what potential customers in your service area are typing into that Google search bar. This is essential because oftentimes what we think people are searching for actually has no traffic volume at all, as confirmed by leading SEO tool providers like Ahrefs.
This means identifying and using keywords and phrases such as "bathroom remodel contractor near me", "best handyman in [Your town]", or "fix squeaky door [Your city]". These specific keywords, tailored to your services and location, help search engines connect the dots between a homeowner's needs and your handyman business. This will enhance your search result rankings and drive more website traffic.
Optimizing Your Google Business Profile: Putting Yourself on the Map (Literally)
Think of your Google Business Profile (formerly Google My Business) as your digital storefront. Did you know 54% of people search for business hours on their smartphone? Optimizing your Google Business Profile is crucial to getting found in local searches.
With 92.47% of internet searches done on Google according to Statista.com, having accurate and up-to-date contact information, operating hours, service areas, and customer reviews tells Google your business is legitimate and relevant. When someone searches for handyman services in your area, your Google Business profile pops up - complete with a map, driving directions, customer reviews, and a handy "call now" button. Claiming and verifying your Google Business Profile is one of the first steps in any local SEO campaign.
Building a Website that Works as Hard as You Do
In the digital age, not having a website is like forgetting your tool belt altogether. You wouldn't do that. Your website is your virtual handshake - and it needs to be sturdy, reliable and informative. Building a well-designed, user-friendly, mobile-responsive website will engage your website visitors.
Ensure it clearly outlines the services you offer, features high-quality photos of your past work, and highlights your experience and service areas. A critical component is a focus on website load speed which Google considers when ranking websites. Did you know 47% of people expect a website to load within two seconds? That means site speed plays a major role in SEO for handyman businesses.
Earning Backlinks: Getting Vouched For
Imagine trying to get a job without any references. Tough right? The same goes for ranking a website, it's all about who you know, or in this case, who is linking to you. According to a study by Backlinko, backlinks were the number one factor for Google ranking higher in the handyman industry. They act as online referrals from other websites.
You can earn backlinks by securing links from other relevant and authoritative websites. These links, coming from business directories, local blogs, or even satisfied customer testimonials, act as digital nods of approval. These "votes of confidence" tell search engines that your site is trustworthy and worth recommending to their users. You want to make sure you're building quality backlinks from authoritative sources, not just any website.
Affordable SEO for Handymen: Long-term investment, not a quick fix
Unlike paid ads, where you pay for each click, SEO, according to Moz, is an organic, long-term investment. While SEO takes more time than a simple ad campaign, its effects can significantly impact your business growth for years to come. While search engine marketing (SEM), more commonly known as pay-per-click or PPC campaigns do have their time and place.
And, in many cases, we recommend running SEM alongside a comprehensive SEO plan, particularly in the early stages; it is not as strong an approach long term. Why is that? Because once your website gains traction from consistent SEO efforts, those high rankings are more likely to stick around - continuing to drive customers to your website without breaking the bank on paid clicks. It is important to understand and choose carefully what's best for you.
Choosing The Right SEO Package - Spotting Red Flags
Because the SEO world is often filled with buzzwords and hype, knowing what to look for (and avoid.) can save you headaches and wasted marketing dollars in the long run. This brings up a valid concern - just because an SEO package sounds "affordable" doesn't mean it's a good value. Some warning signs include packages that offer "guaranteed rankings", "overnight results", or "secret tricks."
When considering any package, consider scheduling a free, no-obligation consultation to gauge their transparency and how they measure results. Look for packages from reputable companies or consultants with a strong understanding of local SEO, social media marketing, content creation, and how to demonstrate EEAT. Feel free to read our 118+ five-star reviews on Google.
Conclusion
In today's digital world, your online presence as a handyman can make or break your success. Remember, when your ideal client needs something fixed, they are likely turning to a search engine to find a handyman company near them. Choosing one of many affordable SEO packages for handyman services ensures that your online presence is as dependable as your toolbox. If you do not have the time or expertise to learn the ever-changing world of SEO yourself then working with experienced professionals who specialize in handyman marketing might just be your next big break.